Content building is the process of continuously expanding your website’s content in as many different ways as possible. You can use articles, blog posts, new pages, videos, email campaigns and newsletters to increase your reach and get your name out into the world.
It lets you show your personality.
Building your content is a lot of fun, it allows you to show your personality and humanises your business. You can choose to become the go-to online resource for a particular niche or you can become a news page where people go to kill time and scroll through a diverse list of articles and videos.
It’s good for business.
Content building is the fundamental ingredient for good SEO. Building your content is really just building your website, you’re increasing the space that your website occupies online which makes it a bigger target. The bigger the building the more it will stand out and the easier it will be for people to find right? Content building will bring more traffic to your website which will lead to more business, it’s as simple as that.
Although you could just start pumping our content, it’s important to formulate a clear and well researched content strategy before you get started. This means figuring out why you’re creating this content and who you are creating it for. Your content strategy will be closely tied to your SEO strategy and you should always consider one while thinking about the other.
Building your content
Once you’ve figured out what you’re going to be writing about and who you’re going to be writing it for then it’s time to get started. Try to set a quota for each week so that you’re always producing fresh content. Building your content is an ongoing process and you should constantly be trying to add to it. There’s always new stories to be told and new subjects to write about so just do some research and ideas will come.
Review your content
Make sure you review your content. With use of tools like google analytics, we are able to review the traffic and judge the success of a campaign. Your content doesn’t have to be perfect the first time around. In fact, your first forays into content building should be treated as tests, reconnaissance mission for gathering intel. Once you have some data you can analyse then you can make adjustments with future content and start refining your formula.
Dont get overwhelmed
It’s all a lot to take in and the sheer amount of possibilities can be kind of daunting. Our advice is try not to get overwhelmed. It’s about doing as much as you can do. Treat it like a little plant, it starts as a little seedling, and if you look after and nurture it will grow.
At Coup we offer a range of content management and copywriting packages to help you out with your content building process.
Our packages include: