When you search for something on Google, how often will you check beyond the first page? Well, according to statistics around 95% of Google’s traffic will drop off beyond this point. The aim of our optimize step is to get you on Google’s first page by using various search engine optimization (SEO) techniques. SEO is about populating your website with great content and packing it full of keywords and keyphrases that people are likely to search for. It’s also about building and maintaining a strong portfolio of backlinks from other reputable sites. SEO can be a complicated process so we’ve broken it down into the 5 steps below so that you can get a good idea of how it works.