In order for us to make sure that we’re on the right course we need to review and reassess what we’ve achieved so far. This phase is about letting you know how your website is going and letting us know what we can tweak and adjust to get even better results. Think of this phase as the point where we stop to check the map and set our compass so we can reach our goal in the most efficient way. The beauty of working online is that we can review the success of a campaign in real time. We can access this data and begin the review process by using Google, Shopify, Mailchimp or through your raw hosting stats.