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Review

In order for us to make sure that we’re on the right course we need to review and reassess what we’ve achieved so far. This phase is about letting you know how your website is going and letting us know what we can tweak and adjust to get even better results. Think of this phase as the point where we stop to check the map and set our compass so we can reach our goal in the most efficient way. The beauty of working online is that we can review the success of a campaign in real time. We can access this data and begin the review process by using Google, Shopify, Mailchimp or through your raw hosting stats.

Get the Data

First You Get The Data

The online world is literally made of data, and in this data is the story of your website. Everything that happens on the Internet can be tracked, recorded, and analysed, so there’s no aspect of your site that we can’t review. After we’ve set you up with our SEO starter pack and allowed at least 3 months for a useable sample of data to accumulate, we can start our analysis. Once we take the effect of seasonal or industry related events like Christmas into account, we can start to build a picture of the way people are finding and using your site.
Coup Goals

Then You Set The Goals

If you don’t know where you’re going, then how are you going to get there? Setting both short and long term goals and objectives is the best way to measure success and progress. Our review phase is our chance to see where we are at and set goals for where we're going. The best and most beneficial goals are ones that are specific, measurable, achievable, relevant and time-based (SMART). With this in mind we can work with you to create a budget and devise a timeframe that will help us achieve these goals together.

Then You Set The Goals

If you don’t know where you’re going, then how are you going to get there? Setting both short and long term goals and objectives is the best way to measure success and progress. Our review phase is our chance to see where we are at and set goals for where we're going. The best and most beneficial goals are ones that are specific, measurable, achievable, relevant and time-based (SMART). With this in mind we can work with you to create a budget and devise a timeframe that will help us achieve these goals together.
Coup Goals
Coup Review

Then You Review

Once we’ve set goals and collected data then we can start reviewing what we’ve found and see what we’ve achieved. We believe it’s important for you to know what your stats mean, so we will be here to interpret what we find, and explain what it means for your website. In other words, we aren’t just going to throw numbers at you and hope you understand what we’re talking about. We will review your analytics data with you and provide you with detailed reports that are specific to your goals.
Coup Restrategise

Restrategise

We want our service to be flexible and open to change because a rigid strategy can be easily derailed if any unexpected speed bumps appear. The review process allows us to examine the success of a campaign and change things up if need be. If we’ve reached our goals early then now is the time to implement new ones. If certain keywords aren’t producing results then we can alter them to ones that will better suit your needs. Changes in technology, market conditions and the activities of competitors will also come into play and need to be addressed. We also offer extensive, quality research packages in order to assist in creating effective strategies. Our online workspace allows us to easily review the performance of any aspect of our web process and we can even run online experiments to test ideas.

Restrategise

We want our service to be flexible and open to change because a rigid strategy can be easily derailed if any unexpected speed bumps appear. The review process allows us to examine the success of a campaign and change things up if need be. If we’ve reached our goals early then now is the time to implement new ones. If certain keywords aren’t producing results then we can alter them to ones that will better suit your needs. Changes in technology, market conditions and the activities of competitors will also come into play and need to be addressed. We also offer extensive, quality research packages in order to assist in creating effective strategies. Our online workspace allows us to easily review the performance of any aspect of our web process and we can even run online experiments to test ideas.
Coup Restrategise
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The final aspect of our review process is our continual efforts to keep you informed about exciting new developments in technology and practices that could help your business and website. We also apply our review process to our own methods and in doing so, hope to continually evolve more effective ways of doing our job, and then share these benefits with our clients.
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