Digital advertising is the favoured selling strategy of the times. It can reach your audience through the Internet, on smart phones, on handheld media devices and even through more traditional mediums like billboards. Exposing your business through digital advertising will help cement your brand name in people’s minds and remind them of what you do just when they might need you. At Coup we are passionate about digital advertising and it’s role in the success of online commerce. Our passion for this service translates to extensive knowledge and expertise for the techniques and processes involved, and we are dedicated to not only applying these skills for you, but also to passing on this knowledge and educating you along the way.
You may hear the term SEO being thrown around a lot these days, it stands for Search Engine Optimisation and it can be quickly explained like this – Optimising (SEO) your website is like lighting a flare, without the flare you are somewhat invisible, with the flare, you are easy to find. This is the basis for SEO, but just the tip of the iceberg. The amount you choose to optimise is up to you. What we do know, is that it’s important for you to understand what SEO is and how it’s done. Here is a little bit more information What is SEO?
When someone is looking for your business, you want them to be able to find you fast. This is where Adwords comes in. We offer both simple and complex Adwords strategies that can be individually tailored to suit your business.
You know that thing where you keep online seeing adds for those sunglasses you were looking at? It’s like they’re following you across the internet. That’s called remarketing. It’s a nifty new way to promote yourself or your products and has a high rate of success. To find out more ask us about our remarketing strategies.