The slow death of the .com domain
A number of years back, the online world changed up in a big way. All of a sudden, we were able to select a domain name of our choice (such as .website, .design or .recipes), we didn’t have to get creative if the .com was taken. The rise of .anything domain names is set to change the way you think about website addresses, could this be the slow death of .com?
Let’s talk about .com, probably the second most recognisable piece of Internet shorthand behind its increasingly irrelevant brother ‘www.’ So what is .com? Does it actually serve any useful purpose?
Short for ‘commercial’, .com is a top-level domain name (TLD) that’s designed to tell you about the purpose of the website, and its been around almost as long as the Internet itself. But the Internet isn’t what it used to be, its grown and evolved rapidly over the past decade or so, and this period of change has seen a number of staples of Internet-use become relics of the past.
These days you no longer have to include ‘www’ at the beginning of a web address, dial up connections are largely unheard of, and there’s been a 5000% increase in the total number of websites between 2000 and 2015, that’s around 860 million sites!
With all these websites online, finding a .com domain name for a new company is becoming harder, resulting in the emergence of the lucrative business of buying and selling popular domains. In 2012, the domain homes.com was on sale for 1 million dollars, but times are changing and .com is on a bit of a decline.
A truck load more domain options have become available over the years but people are just taking a while to catch on. Today you have an enormous range of options when it comes to choosing a websites URL suffix, and it represents a major opportunity to align your businesses URL with your desired field.
If you’re a real estate agent, you might want to use .realestate, or if you’re an IT expert, how about .tech? Being a digital studio, choosing Coup.studio for our domain name was a bit of a formality. It allowed us to have a suffix that perfectly fits our companies branding. It’s important to know that having a ‘.anything’ domain name will not affect your ranking in Google searches or SEO (What is SEO?), and if anything, will improve your online visibility by connecting your companies name with a relevant industry keyword. Having a more unique domain name will also differentiate your business from the competition, giving you a serious edge.
This is all great but at the end of the day, it comes down to trust. The .com domain name has been a staple of the Internet since its inception, so it carries a lot of weight, and people aren’t generally known for their love of change. Surveys show that .com is still the most trusted domain suffix, but change is a-coming, and people are starting to open up to alternatives, especially outside of the US! So consider using a .anything domain name for your company’s new website, and be at the forefront of the new movement away from the old fashioned Internet traditions like .com.