What is SEO?
SEO stands for Search Engine Optimization. It is about organising, developing and improving your sites content to gain more traction in organic internet searches. In general, the webpages that gain the most attention are those that appear on the first page of a search enquiry, with traffic dropping off 95% by page 2. This means that these businesses are receiving greater online exposure, which means more traffic and more sales.
We like to explain SEO with this analogy.
“Optimizing (SEO) your website is like lighting a flare, without the flare you are somewhat invisible, with the flare, you are easy to find.”
Search engines like Google work by scanning webpages for the words that you type into the search-bar, these are called “keywords.” This means that the more of these keywords in a pages content, the more likely that the webpage will rank higher in the search results. Google will also look for webpages that have been linked to by other webpages in a similar niche (link building). In other words, a webpage will rank higher if it connects with other, similar webpages.
Connecting a website to powerful online tools is what makes a good SEO strategy great! Online software such as Google Analytics allows the assessment and review of the SEO process in order to fine tune, improve, and continue towards successful content.
A Simple Step by Step Guide to Getting Better Search Results
Step 1: Research keywords
Step 2: Create strong content
Step 3: Build relevant links
Step 4: Continue
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
This is only the tip of the iceberg when it comes to SEO. So if you’re still asking yourself, “What is SEO?” Book a meeting with us or do more research. In the mean time, stay tuned for our Advanced SEO post.