Every brand starts with a logo
Creating your brand should be the most important part of the process. Understanding your target market, how you want to be perceived and symbolism are a few parts of what you need to consider when starting your business,
It's important to start on the right foot.
Your brand is more than just a logo
Your brand is not just a product or service. It's your value proposition, it's your language, it's the colours you choose, it's the posts you release. Your identity is everything and something that needs to be thought out and planned. Developing brand identity involves deep strategy and understanding of your business to develop your core values and point of difference.
If it's got a logo on it, it's our business.
Understanding your target market and communicating to your right audience is the absolute key to a dynamic presentation.
We execute a deep dive into your company to understand your business and work with you to strategise your approach. Simplifying your messaging and language can be the difference between a good presentation and a forgettable presentation. We work with you to ensure your presentation is the one that potential investor remembers.
Improving your Infographics, graphs, copy, imagery and diagrams can be the used to optimum effect to portray the intended message to your potential investors.
The key is in the message
Identify your target market and communicate to it.
Your website is the centre point of your business information
There really is no job too big or too small for the team at Coup. We can develop your website from scratch or come in at the 11th hour to get something altered overnight. We see websites as the focal point of every marketing strategy so it's important for the website to be created with a system that is easy to manage and also easy to develop.
A website is almost never done.
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Engage with your investors if they choose to engage with you
Email campaigns are the best way to utilise your databases and build a relationship with your investors/potential investors. Your web subscribers should be seen as gold, if they have asked you to send them info, make sure you do.