Changing the face of mining through RareX

Founded in 2003, RareX Limited (REE) is an ASX-listed specialist company that focuses on developing Rare Earth deposits in Australia, including the Cummins Range Rare Earths Project in the East Kimberley region of Western Australia.


How We Helped

Brand Identity  Web Development

Content Strategy  Copy-writing
Campaign Management  Photography

Events Content  Creative Initiatives

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"We built a modernist, contemporary brand."

In late 2019, RareX approached Coup Studio with the task of rebranding their corporate identity to best reflect the on-going changes taking place within their company. After breathing new life into RareX by designing a contemporary new logo and a forward-thinking website, we crafted a comprehensive digital strategy that successfully met all of RareX’s digital marketing targets and goals.


  • The REE share price has appreciated by 600%

  • The website has received a 339% increase in new users

  • Website traffic has increased by 517%

  • Interest in the Cummins Range Rare Earths Project has increased by 360%

Since working with Coup Studios, RareX have been able to achieve incredible digital marketing results, and have seen an impressive return on investment following the implementation of their new website and branding strategy. By revitalising their brand and jump-starting their SEO, RareX have seen a huge drive in online traffic and interest, and their digital presence has never been stronger.

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Studio 1, 186 Hay Street Subiaco

WA 6008

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