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  • Lachlan Horn

What is SEO?

Within Google there are “organic” search results and “paid” search results.

SEO stands for Search Engine Optimisation. It is about organising, developing and improving your sites content to gain more traction in organic internet searches. In general, the most visible links (on the first page) gain more attention and website click throughs, meaning your business has greater online exposure.

This is what Wikipedia thinks about it –


“Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned…” Wikipedia


SEO can appear to be be quite complicated but essentially it comes down to the fact that if it’s done right, it will get you enquiries and all businesses can do with more enquiries.


As you create great content for your site, and people like it, they are more likely to link to it. Google likes In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.


Ok, I think I get it, but maybe not. If you are still thinking “What is SEO?” read on.


A Step by Step Guide to Getting Better Search Results


Step 1 Write content. Keep writing content, make it interesting and topical.


Step 2 Make it easy for to people to share your info.


Step 3 Continue, keep it going


Search engine optimisation is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in organic search results.


Even though SEO contains the words “search engine”, we’d like to say that you should base your optimisation decisions first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimisation is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.


This is only the tip of the iceberg when it comes to SEO. If you are still saying “What is SEO” to yourself. Book a meeting with us or do more research. Stay tuned for our Advanced SEO post.

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