The discovery of
battery metals in
We had the opportunity in assisting Trek Metals with their rebrand earlier this year. In collaboration with Investor Relations consultancy Read Corporate, we debuted the new brand at the Resources Rising Stars conference. Repositioned as an Australian-focused explorer in 2020, under leadership of Derek Marshall, John Young, Neil Biddle and Tony Leibowitz, Trek Metals is now working to unlock major new discoveries in critical metals that are essential in the production of lithium-ion batteries.
A new future for the battery industry
We began the collaboration on Trek Metals' identity rebrand in April of 2022. One of our main goals was to show company's participation in decarbonisation and electrification trends.
For this project, we implemented a dynamic and contemporary website inspired by battery technology. We drew inspiration for the pink and purple colour palette from manganese calcite, to symbolise Trek Metals exploration.
We focused on highlighting the strategical importance of the location of the projects and the interest of the company in unlocking hidden value in largely under-explored regions.