We built a modernist, contemporary brand.
Our partnership with RareX began in 2019 starting with our Brand Creation package. During this process, we implemented a deep analysis through workshops and research to develop their contemporary brand identity.
Our in-depth workshops included name development, value development, symbolism analysis, competitor analysis and style guide ideation. The symbolism for the RareX brand can be broken down into 2 distinct parts; the uppercase "RARE" symbolises the confidence of the company moving into the relatively new Australian rare earths space and the The “X" is not only used to signify exploration but also holds inspiration of "X marks the spot”. Going forward we look to assist in developing RareX’s goals in sustainability, environment and governance by developing and maintaining their comprehensive reports.
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